OUR TEAM
Museum Insights’ core team works together on every project. As needed, we use our network of professionals that we know and trust to expand our capabilities. In past projects, we have partnered with interpretive planners, exhibit developers, financial planners, and architects to meet the specific needs of each client.
Sara Zarrelli
Principal & Museum Master Planner
Sara blends her training as a public historian with a practical understanding of museums. Prior to Museum Insights, Sara worked for the National Park Service, The Trustees of Reservations, and Historic New England. Sara’s passion is leading people-centered planning processes that help museums understand who they serve and to prioritize their constituents. These conversations help museums develop long-term, sustainable business models that meet their mission and satisfy their bottom line. She believes that each museum has its own unique path to success that can be uncovered by thoughtful planning backed by practical, implementable solutions.
Guy Hermann
Founder
Guy’s 25 years of museum planning experience builds on 15 years working in museum education and operations. This combination gives him a uniquely grounded understanding of what works and what doesn’t in museums and in museum planning. Having completed more than 50 museum master planning projects, he can draw on a wide variety of ideas, resources, and best practices. Guy’s planning experience is diverse, ranging from the Old Lighthouse Museum in coastal Connecticut to working with the Presidential Commission charged with selecting a site for the National Museum of African American History and Culture, now a Smithsonian museum on the National Mall.
Amy Halliday
Senior Associate
With graduate degrees in both Art History and Education, Amy has spent over a decade curating, directing, and teaching in university museums and galleries. From constituent analysis and staff training, to exhibition and educational program development, she is passionate about building connection and capacity. Recent projects for Museum Insights include comprehensive K-12 curriculum alignment and school program development for the new National Coast Guard Museum.
Alice Dickinson
Associate
Alice has worked in museums, historic houses, and private collections for over two decades. With masters degrees in both Art History and Material Culture Alice brings an interdisciplinary and collaborative approach to projects. Her work helps institutions and private collections care for, interpret, and share their collections. Prior to moving to consulting, Alice held roles at New York Yacht Club, the Preservation Society of Newport County, and the New Orleans Museum of Art. She is passionate about the ability of objects and sites to tell stories and engage communities.